Why Are Prices Different?

The Kelley Blue Book® Price Advisor uses a wide range of statisticians, state of the art technology and field analysts to help ensure market reflective pricing. Kelley Blue Book gathers weekly data from a 360 view of the marketplace, and 101 regions across the country.

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Pricing Differences

Because Kelley Blue Book gathers data from actual local transactions, you may see differences in the Kelley Blue Book® Fair Market Range due to the demand in a particular region, certain vehicle options or color preferences and a host of other aggregated data points all of which are considered in the Kelley Blue Book® Price Advisor.

360 Marketplace View

The Kelley Blue Book® Price Advisor uses data from many sources on a weekly basis and that’s why you get a market reflective price range for any fully configured vehicle.

These sources include your local geographic area, new and used vehicle transaction data, various vehicle options, and Kelley Blue Book even factors in economic variables like fuel prices and market trends.

Current Weekly Pricing

Kelley Blue Book® wants you to have current and localized information so you are aware of the current Kelley Blue Book® Fair Market Range for the vehicle you have selected. If you have the most current Kelley Blue Book® Fair Market Range, you can then focus on what vehicle features you want rather than on price!

Putting It All Together

How do all of the pieces fit together? Here’s how you get to the Kelley Blue Book® Fair Market Range

Let’s say you are looking at a 2016 Ford Escape, SUV, and you want to know a fair price to pay. A few simple steps will give you the Kelley Blue Book® Fair Market Range.

Enter your zip code

This will highlight the Kelley Blue Book® Fair Market Range in your local geographic area.

Enter the make, model and year of desired vehicle

Enter your vehicle data.

Add the color and any additional features

This narrows the price to a more relevant Kelley Blue Book® Fair Market Range.

You Get Your Kelley Blue Book® Fair Market Range

The Kelley Blue Book® Price Advisor takes the vehicle information you enter and uses actual recent sales transactions of comparably equipped cars to determine the Kelley Blue Book® Fair Market Range.